King77 Privacy Policy – Malaysia User Data Protection

King77 ("we", "Platform") respects the privacy of every individual who uses our services. This Privacy Policy explains in detail how king77 collects, processes, stores and protects your personal information when you use our platform — whether through the website, mobile app or any other king77 service channel.

This policy applies to all users of the king77 platform, including unregistered visitors, registered members, and any individual who communicates with our team through official channels. By using the king77 platform, you agree to the collection and use of your information as described in this Privacy Policy.

King77 acknowledges our responsibilities under Personal Data Protection Act 2010 (PDPA) Malaysia and strive to ensure that all personal data processing we carry out is lawful, fair, and transparent at all times.

King77 only collects information that is genuinely necessary to provide a safe, seamless and responsible service. The following are the categories of information we collect:

We do not collect sensitive information such as biometric data, health information, or religious and political beliefs unless specifically required by applicable law.

The personal information you provide to king77 is used responsibly for the following purposes:

• Account management — registers and maintains your account, verifies your identity, and enables secure login.
• Transaction processing — processes your deposits and withdrawals accurately and securely through approved payment channels.
• Security & Fraud Prevention — detects and prevents fraudulent activity, money laundering, and unauthorised access to your account.
• Legal compliance — fulfils obligations under PDPA, KYC/AML requirements, and directives from relevant authorities.
• Customer Support — helps you resolve technical issues, account enquiries, and platform-related concerns.
• Platform communications — sends important account notifications, relevant promotions, and policy updates (subject to your communication preferences).
• Platform improvements — analyses aggregated usage patterns to improve the performance, interface, and overall experience of the king77 platform.
• Responsible Gaming — monitors gaming patterns to identify signs of problem gambling and offers appropriate self-management tools.

King77 does not sell, rent, or trade your personal information to any third party for their own marketing purposes. However, in the following limited situations, we may share your information:

• Trusted service providers — payment providers, KYC platforms, cloud services, and other technology vendors that assist us in operating the platform. All such third parties are bound by strict confidentiality agreements and are only permitted to process data in accordance with our instructions.
• Licensed game providers — licensed live casino game providers and third-party game content providers may receive the game data necessary to deliver a seamless gaming experience.
• Legal Requirements — we will disclose the required information to regulatory authorities, law enforcement, or courts when mandated by Malaysian law or a valid court order.
• Business transfers — in the event of a merger, acquisition, or asset sale, user information may be transferred to the new entity subject to prior notice to users.
• Security protection — in emergencies involving a serious threat to personal safety or a criminal investigation, we may share necessary information with the relevant authorities.

Your information security is the absolute priority of king77. We implement multiple layers of technical and organisational protection to ensure your data remains safe at all times:

• 256-bit SSL Encryption for all communications between your device and king77 servers.
• Hashed password storage using modern encryption algorithms — we do not store your password in its original form.
• Two-factor authentication (2FA) available and encouraged for all accounts to add an extra layer of security.
• 24/7 Monitoring against suspicious account activity with an automated intrusion detection system.
• Strict internal access controls — only authorised personnel with a legitimate business need may access user data.
• Regular security audits by an independent party to identify and address potential system vulnerabilities.
• Encrypted data backups to ensure service continuity and data recovery in the event of a technical incident.

While king77 takes all reasonable precautions, no digital security system can be guaranteed 100% safe. Users also play an important role by keeping their passwords confidential and not sharing their login credentials with anyone.

The king77 platform uses cookies and similar tracking technologies to enhance the user experience and understand how our platform is used. Below are the types of cookies we use:

• Essential Cookies — required for core platform functions such as login sessions, security, and navigation. These cookies cannot be disabled without affecting platform functionality.
• Performance Cookies — helps us understand how users interact with the platform through aggregated and anonymised data, enabling us to improve performance and experience.
• Functional Cookies — saves your preferences such as language, display settings, and other preferences to make your experience more comfortable on future visits.
• Analytics Cookies — collects information on how visitors use the platform for internal analytics and continuous improvement.

You can manage your cookie preferences through your web browser settings. Disabling certain cookies may affect the functionality or user experience of the king77 platform. For more information on managing cookies, refer to your web browser's help guide.

Under Malaysia's PDPA and king77's commitment to user privacy, you have the following rights regarding your personal information:

To exercise any of the above rights, contact the king77 support team via live chat or our official email. We will process your request within a reasonable timeframe and keep you informed of the actions taken.

King77 retains your personal information only for as long as necessary to fulfil the purposes stated in this Privacy Policy or as required by law.

• Active account data — retained for as long as your account is active and for the period required for legal compliance following account closure.
• Financial transaction records — retained for a minimum of seven (7) years in accordance with Malaysia's financial and anti-money laundering (AML) legal requirements.
• Security logs — retained for as long as necessary for security and investigation purposes, typically not exceeding two (2) years from the date of the record.
• Support communications — retained for as long as necessary for service and compliance purposes, typically not exceeding three (3) years.
• Marketing data — retained until you withdraw your consent or request removal from our marketing list.

When data is no longer needed, king77 will securely delete or anonymise it using appropriate methods to ensure it cannot be recovered or re-linked to you.

The king77 platform is an adult entertainment service that strictly for users aged 18 and above only. We do not intentionally collect, store, or process any personal information from individuals under the age of 18.

If we discover that personal information of a child has been collected without our knowledge, we will take immediate action to delete that information and close the account in question. Parents or guardians who suspect their child has registered or is using the king77 platform are urged to contact us immediately.

The king77 platform may contain links to third-party services or content such as game providers, payment platforms, and technology partners. These third parties maintain their own privacy policies that are independent of king77.

King77 is not responsible for the privacy practices or content of such third parties. We encourage you to read and understand the privacy policy of any third party you interact with through the king77 platform.

All third-party service providers working with king77 are carefully selected and required to comply with strict data protection standards in line with the contractual agreements we establish with them.

King77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, new legal requirements or improvements to user protection. Any material changes will be communicated to users via:

• A clear notification on the homepage or your account dashboard.
• Email to the address registered to your account (for significant changes).
• Update the "Last Updated" date at the top of this document.

Continued use of the king77 platform after any Privacy Policy changes take effect constitutes your acceptance of the updated version. If you do not agree with any amendments, you have the right to close your account and stop using the platform.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal information, the king77 privacy team is reachable through the following channels:

We will endeavour to resolve all privacy enquiries or complaints received within a reasonable timeframe. If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia.